Basic Apparel wants to inspire and make a difference by creating designs and styles responsibly. All their production and consumption must take place without harming our planet for the sake of our future generations. BasicApparel is always aiming at creating designs you fall in love with. Not just a fling or an overnight sensation. True love. Those few styles you keep coming back to, because they make you feel good and inspire you to be the best version of yourself – and you know they will never let you down.
They are inspired by the beautiful Nordic nature and because they want to protect nature, they always look for materials that are responsibly produced. They don't want clothes to come at the cost of people or our planet. To minimize their CO2 footprint and ensure the highest quality, they produce the majority of their clothing at a family-owned manufacturer in Turkey. The factory has documentation of their safe and fair working conditions, which is why they visit them regularly and follow up on the quality of the workplace - because no one can feel comfortable in clothes produced under inhumane working conditions.