Amanda Thomas started her brand when she was 14 years old when her after school hobby of jewelry-making turned into a business by her senior year of high school. An internship with a local designer in Los Angeles inspired her to work on her own creations, and after a chance encounter with a buyer at Fred Segal, they picked up the entire collection for their stores. From there, Luv Aj was created!
Amanda believes jewelry tells a story and can instill a sense of confidence like no other accessory can. She makes pieces that she personally loves in the hopes that you will too. Quality and affordability is so important to Luv AJ and the cornerstone of the businessI, clearly reflected in the jewelry itself.