LA RŌUGE means "the red one" and refers to the modern and fashion-conscious red stocking, Malene Bundgaard Lassen, who is behind the brand. With a focus on feminine strength, timelessly modern designs, she creates classic pieces with a unique edge.
LA RŌUGE supports the use of "dead-stock" materials and incorporates leftover materials from previous productions into new styles. Our leftovers are donated to women in India, who, among other things, sew cloth bags, hair elastics and face masks, avoiding wasting materials. At the same time this provides these women with safe work environments and independent wages – a project that is very close to Malene's heart.